What is SEO? How to learn SEO? Why SEO important?

By
Tech Sahar
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SEO means Search Engine Optimization, which is the practice of increasing the amount and quality of traffic to your website through organic search engine results.
Search Engine Optimization

What is SEO?

We are all less and more familiar with some search engines. Because the search engines are gaining popularity now. Some of the best ones are Google, Yahoo, Bing and etc. 
 
Optimizing the internal and external aspects of a website to stay on top of the first pages of these search engines is called search engine optimization or SEO.
 
SEO is one of the ways in which search engines understand that this page contains this information. As a result, when a visitor arrives at the search engine, the search engine tries to make your website appear above the search engine and thousands of visitors enter your site every day from that search engine.

What are the types of SEO?

First, there are two types of SEO or Search Engine Optimization:
  1. White Hat SEO
  2. Black Hat SEO

White Hat SEO:

The way in which websites are ranked in the search engine without properly following any illegal method is called White Hat SEO. This method supports all types of search engines and White Hat SEO has no restrictions.
 
White Hat SEO again has two types:
  • Organic SEO
  • Paid SEO

Organic SEO:

The SEO for which Google is not paid is called Organic SEO. For this, you have to make some changes to your site by using your intelligence to make Google understand that you have this information on your site then it is possible to bring the first page of Google to everyone.
Organic SEO is again two types: 
  • Onpage SEO
  • Offpage SEO

Onpage SEO:

Onepage SEO is something inside the website that allows search engines to get to know the website and easily find it.

Onpage SEO is very important in SEO because if there is anything wrong in any way then the search engine will no longer find your site. So this is a very efficient task.
 
Things to do for Onpage SEO:
  • Domain Name Optimization.
  •  Keyword Optimization/keyword research.
  • Title Optimization.
  • Index sitemap.
  •  Meta Description Optimization.
  •  Html heading tag H1,H2,H3 Optimization.
  • Verify google webmaster tools.
  • Google analytics.
  • Content Optimization.
  • Image Optimization.
  • Increase website speed.

Offpage SEO:

Offpage SEO is increase the publicity of any website. For example, to link to your site on another popular website, share the link to your site on various frames. Sharing links to your site on any social media are all part of Offpage SEO.

Offpage SEO is a large, long-term business. So if you have to do regular off-page SEO, then you can see improvement.

 
Things to do for Offpage SEO:
  • Web 2.0.
  • Link Building.
  • Forum posting.
  • Social Bookmarking.
  • Article Submission.
  • PDF Submission
  • Image Submission.
  • Directory Submission.
  • Guest Post.

Paid SEO:

The SEO paid for by Google is called Paid SEO. You have to pay Google every click from Google who visits your website.
Paid SEO can be easily accessed on the first page of Google, making it available in a very short period of time.

Black hat SEO:

Black hat SEO is one of the ways in which the search engine can be accessed on the top of the first page through various types of spamming by means of illegal means.
This SEO does not support any search engine. So it is temporary. Black hat SEO can make your site Google Search at any time so that you can never rank your site in search engine even after hundreds of attempts.
That’s why black hat SEO is best not to do.
Things to do for Black hat SEO:
  • Keyword Stuffing.
  • Invisible Article.
  • Duplicate content.
  • Paid Backlink.

Why Learn SEO? 

There are many reason to learn SEO sech as:
  • To stand out from your competition: There are many ways to get out of your competition and SEO is one of them. Get your SEO right and you will not only stand out but stay ahead of them.
  • To save money:
    Learning SEO enables you to be responsible for your budget. You can make your website even tougher by not paying for the care of others.
  • To earn money:
    Good SEO will get you more traffic. Understanding how this works and then applying it means you will not only get more traffic, you will also get more sales. 
  • To stay ahead:
    Equipped with as much SEO and available digital tools as you can to make you and your digital face more resilient in the competitive market.
  • Get ownership of your online presence:
    Learning SEO will enable you to understand how and where to appear online. The more you own your presence, the more it will have a direct impact on the first impressions of your potential clients.
  • To be efficient:
    There are many marketing activities you can do. Everyone spends your time or money or both. SEO enables you to be efficient when it works well. When you’re ranking well for what you want to look for, it doesn’t require you to thin yourself out to do so much marketing activity.
  • To be a leader:
    Good SEO enables you to set the bar in your niche industry and everyone else will see you as an industrialist.

How To Learn SEO?

Almost everything you need to learn SEO is on the internet. Firstly you must learn to use the internet properly.

Many people may think I can use the Internet. I’ll say you don’t know.

You need to master the use of the Internet in such a way that you can easily find anything from the Internet.

Also, you have to take ideas from where a lot of videos are now available for free on YouTube. And it will enhance the experience to come.

After a while you will see that you can do a lot of SEO.

And you must bring English very well. Otherwise you will be left behind by many.

Why SEO Important?

Let’s say you set up a company. And that company has many good products. And you’re trying to improve the product quality of that company.

And you made the best product for your organization with all your efforts, but no one will buy your product until people know about your product and the value of your product.

That’s why advertising systems.

And the main purpose of advertising is to inform the people of the country about the quality of your product so that they are interested in buying your product when you see it and you have more sales and more sales mean more profit.

That is, if you spend billions of dollars on a job that you advertise on various occasions, such as on television, radio or in newspapers, your costs are almost zero. And this can only be done through SEO.

You can create a website for your company and give people ideas about your company and the products of your company, and also give you an idea of ​​its price and quality.

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