The first thing you need to understand about Google. Google is a search engine not a website. When you search on google, it show you some website. Which website already ranked in your searched keyword. That websites are already ranked in your searched keyword. Google crawl the web, determining which pages are the most useful and relevant for its users for virtually any topic.
When people search on google 75% of people will never scroll past the first page on a Google search. If visitors fined their requirement information then they will not go to the second, third or fourth page.
If your site’s pages available in google’s second, third or fourth page then you wont get visitors from google search.
Why the Top of Google is Even More Important
Google’s search results are getting stronger with knowledge panels, answer boxes, expandable related questions, local results, and more. With so many ways to stand out, working for the top rankings is enough for the effort.
Top Ranking Means Higher Click Rate
It is a known fact that the first page of Google captures most of the traffic, but did you know that there is a significant difference in clickthrough rate for top vs bottom results? A SmartInsights study shows the following clickthrough rates by Google Position:
- First result: 36.4% clickthrough rate
- Second result: 12.5% clickthrough rate
- Third result: 9.5% clickthrough rate
How Do Top/First-Page Rankings Benefit Your Business?
There is actually a lot to know. Understanding the different goals that top positions can help your business achieve is important.
- Improve Your Visibility
- Drive Website Traffic
- Increase Your Website Authority
- Build Your Audience
How to Rank Website on Google first Page
There are many strategy to rank any webpage in Google. Here are some important work to rank any website on google.
Firstly you chose your article topic and then research high search volume keywords. Choose at least 5 keywords for one post. Then follow the instructions below.
1. Ask a Question in your Title
Question-based title tags typically see a 45% higher CTR rate. In other words, you want to click. If you rank second in Google and if someone ranks number one, then your listing is number one to get more clicks, what do you think that tells Google?
It tells Google that number two should be number one and number one should be number two. So consider asking a question within your title tag. Not only did Backlink have that data, Clickflow also found similar data points by Eric Sew. So in other words, ask questions in your headline.
2. Title tag
Do you want to keep a title tag that’s been there for as long as possible?
We find that short title tags do very well these days. One of the major reasons is that many of us are now on mobile devices, we don’t just use laptops or desktop computers. We use a lot of mobile devices.
It shows you that the short and the point does very well. Now here’s something interesting, it’s not just the title tags, it’s also a study, and they found that when they shortened their URL to not just their title tags, they found that it actually performed better than the longer ones.
3. Image Alt tag
Google can only view images if the image has a text option (alter tag).
If your alter tags contain keywords, Google can detect more relevance to that page and make you feel more comfortable on the first page of search results.
4. Add meta Description
I know this sounds common sense but like all yes, we all have meta descriptions. Well, when we are browsing most sites with applications, when we are crawling using Ubersuggest we find that more than 30% of the sites we crawl on a daily basis do not even have meta tags. Instead, they are simply letting Google set up meta descriptions for them.
Now, the thing is, by adding a meta description you can get 1.5% more clicks. It’s easy, you’re easy to do because the language, the text, the message you’re delivering makes it more appealing than your competition.
5. Optimization for Featured Snippets
According to Ahrefs, the number 1 spot dominates the featured snippet from 50 to 65%. And adding structured markup to your site helps. It makes your site very mobile-friendly which helps you get more traffic. So add structured markup, because that’s the way. This will increase the adversity that you can place in the featured snippet box.
6. Keyword Placement and Density
According to a hacker survey by authorities, after they analyzed millions of SERPS, it was determined that having your keywords in the H1 tag, in meta tags, like meta descriptions, in the title tags, all of this has a lot to do with page ranking. So in other words, the basics, the old school techniques we used to do six, seven, 10 years ago, and really emphasize, are still important.
A roughly 1% keyword density is what you want it to be. You know, at 5%, 4%, all of these keywords are a lot of stuffing, and nowadays Google algorithms are smart enough, they know that when you talk about dog food, it’s similar to talking to pit bulls, dog food, or Puppies are related to food and this type of keyword.
In other words, Thesaurus, in the dictionary, they have this huge build and they really understand what people mean. They know that when you are typing an apple you are looking for an apple or an Apple computer that you are eating.
So you don’t need stuff like this one years ago. And hey, if you’re trying to figure out how to do all of this for customization for your title tags, meta tags, H1 tags, you don’t have to do it manually anymore.
You can simply place the URL in Ubersuggest and click on the site audit report on the left-hand navigation, and it will tell you what you need to change to optimize for specific keywords.
7. Add your keywords to the URL
On average, URLs with keywords had a 45% higher CTR, then URLs didn’t have keywords that people were searching for.
You know you’ve seen this click through the title tags and meta descriptions, and sure doing these types of things can help, but the searcher who has your keywords in the URL also says, hey, this is the result I’m looking for.
8. Optimize for the Parent Topic
A good example of this is SEO Launched by Moz. So there are lots of articles on Moz’s SEO, but if you look at their Getting Started Guide, they have this main page that talks about SEO and its overview, but they go to each one.
From on-page optimization to building building, they all come back to the parent page through each separate section of SEO and internal connections.
Now when you do that, it helps you rank higher in Google. According to a study by Brian Dean, the eight tips I have now put to you are the last but not least, the longer form pages on the first page are the most influential.
Long-form content gets 77% more clicks and more social engagement. Now this does not mean that if you write a long copy, you will automatically reach the first page of the page, assuming that people want to read the long-form.
If someone is looking for just two plus two, they want the answer that two two is the same four, they don’t want the five thousand word article. By doing
It is educating them, making what they are reading, cost effective and they know what to do, it will work, it will help you get to the front page because you are providing the best user experience.
9. Optimize for Mobile
Consumers now use phones and tablets more than computers and laptops, and most local searches are done on mobile devices. As a result, Google favors mobile-friendly websites.
Responsive is ideal, because your website will adapt to any size screen and maintain functionality. However, if you do not have a responsive website, you can adjust your site to ensure the most seamless experience for any mobile user.
